My 4 copy-paste Claude prompts (steal them)

I was on a call last month with a business owner who'd been chasing a testimonial from a happy client for six weeks.

Six weeks. The client loved the work. They just never got around to writing it.

I sent them one prompt. They had their social proof within 48 hours.

Most business owners treat Claude like a smarter Google.

Type a question, get an answer, close the tab.

The prompts that actually move your business run a process from start to finish.

Why most business owners get very little out of Claude

• They skip the setup step, so every answer Claude gives is generic.
• They type requests instead of running Claude through a proper interview first.
• They don't know which prompts are worth saving and reusing versus asking once.
• They ask Claude to do things that need context, and never give it that context.

Here are 4 prompts to use TODAY.

Each one runs a real business process end to end.

Prompt 1: teach Claude your business

Do this once. Everything else gets sharper.
‍

Help me write the custom instructions that make you understand my business so every future answer fits how I work, who I serve, and how I talk.

First, interview me. Ask a batch of sharp questions about:

- What I sell, and who my customer is.
- The results I deliver, and what makes me different.
- My tone, and the words I use (and the ones I'd never use).
- What you should always do, and never do, in your answers.

If it helps, I'll paste in a few emails I've already sent so you can hear my real voice, ask me for those too.

Then write my custom instructions in my voice: a tight profile of my business, plus a clear list of how I want you to respond. Keep it copy-paste ready so I can drop it straight into my settings.

Give me step-by-step instructions on where exactly to paste them in the Claude UI.

Most business owners skip this and then wonder why Claude gives generic answers. That's like hiring someone and refusing to give them a job description.

Fix this once, and every other prompt you give it gets better.

Prompt 2: save a deal you're about to lose

Turns a panicked reply into the email a top closer would actually send.

‍

You are the five best B2B salespeople alive (Russell Brunson, Zig Ziglar, Jordan Belfort, Grant Cardone, Joe Girard). I'm about to lose a deal and I need your help saving it.

Before you write anything, ask me:

1. What I sell, and the price.
2. The full situation and history with this client.
3. The exact email they sent and the reply I was about to send back.
4. What I can and can't offer to keep them.

Once I answer:

a) Each of the five rewrites my reply to save the deal, short, no begging, hold my price unless I told you otherwise.

b) Tell me bluntly what my original draft got wrong, especially the tone, and any words that signal I expect to lose.

c) Give me the single version you'd actually send.

Don't protect my ego. I want the deal.

Then tell me what psychological principles or strategies are being used.

Close with suggestions for how I can set myself up better for a win next time.

‍

Tone kills more deals than price does. This prompt routes your draft through five of the best salespeople who ever lived and tells you bluntly what your original got wrong. The feedback alone is worth running it.

Prompt 3: find your hidden customer segments

Finds the buyers you're ignoring who are already ready to spend.

Act as a sharp demand-generation strategist. I want to find the customer segments I'm under-serving or not targeting at all.

Interview me first, one batch of questions at a time:

- What I sell.
- Who I think my customer is today.
- Who actually buys the most, and who pays the best.
- Why customers tell me they chose me.
- Any odd or surprising buyers I've had.

Ask follow-ups until you genuinely understand my business.

Present to me who you think my Core ICP is, and let me verify.

Then give me my Top 3 hidden segments. For each:

- Who they are (specific, not "small business owners").
- The exact pain or desire that makes them buy.
- The message that would land with them.
- Where to reach them.

Rank them fastest-to-win first.

Ask if I want to save these in memory as ancillary ICPs.

‍

Your next chunk of revenue is usually sitting in a segment you've already touched but never named. This prompt surfaces it with enough specificity to actually do something with.

Prompt 4: the testimonial harvester

Writes the testimonial for your client so they just have to say yes.

‍

Help me turn a happy customer into a testimonial with almost zero effort for them.

Ask me:

- Who the client is, and what they bought.
- The result they got (numbers if I have them).
- Anything nice they've already said to me.

Then write:

1. A short, warm email asking permission, and include a suggested quote I've "jotted down for them," written in their voice, so all they have to do is reply "yes" or tweak a word.

2. Two more quote options: one one-liner, one two-to-three sentences. Make the quotes specific and believable. No "great to work with" fluff.

Ask me if there are other customers we want to do this for.

Then suggest a process that makes this repeatable.

‍

People want to help. They won't write it themselves. Hand them the words and the yes comes fast.

The prompt is only as good as the context you give it

Run Prompt 1 before you run any of the others. Everything above gets sharper once Claude knows your business, your voice, and your customers.