[ ABOUT ]

Hey,

I’m Evan.

I help SME business owners grow

using AI.

Faster.

[ An open letter to true entrepreneurs ]

My founding story

For the last decade, I ran capital-raise systems for tech founders.
I started inside an investment bank — the new guy doing what I was told."This is how you pitch it. The deck fits our template." Then I left, and realized most bankers don't know how to actually engineer a capital raise. The story, the structure, the proof, the investor sequencing — none of it was a template problem. It was a systems problem.
Today, founders and VCs I've worked with have raised over $5 billion from SoftBank, Andreessen Horowitz, Sequoia, Tiger Global, and Khosla. I'm ranked #1 globally on Upwork in Finance. I've advised 2,000+ businesses across 16 sectors. The work is documented in Forbes, INC, Business Insider and TechCrunch.
That's the past tense.
Here's the present tense.
The same systems thinking that makes capital raises predictable makes customer acquisition predictable — and right now, there are new customer channels emerging that are underpriced 10x what it'll cost in 18 months.The SME business owners who build their operating systems now will own a 5-10x cost advantage for years.
That's the work now. I run that playbook with cohorts of operators —ecommerce founders, DTC brands, service businesses with documented funnels. Live audits, weekly Sweep cadence, real dashboards. No frameworks without the audit attached to your actual numbers.
And so now, I have two focuses:
Unicorn Capital — where my team helps founders, VCs and investment fund managers raise capital faster.
And here — where I show SME business owners how to use AI to win more customers, scale faster, and build leaner. Without the headcount.
When I’m not working on my business, I’m an angel investor mentoring entrepreneurs I’ve worked with, building my fund investing in unique real estate hospitality assets, training to run my next ultramarathon, or going on adventures with my wife & two kids.

I write about six topics to help you own your business's growth

Read All Articles
01

Winning Customers w/AI Ads

How to acquire customers cheaper and faster than competitors who are still doing it the 2023 way. AI ads, AEO, generative engine optimization, and the new SEO playbook.
02

Building META AI Stacks

Honest reviews of the most effective AI tools worth paying for — and which ones are pure hype dressed up in a landing page.
03

The Best AI Workflows

The specific workflows operators are using to do the work of a five-person team — without the five people.
04

Making Money w/AI

The math of building a leaner, more profitable business. Unit economics, margin protection, and what the spreadsheet actually says.
05

Operator Mindset

How to think like an owner, not a hire. The internal models that separate operators who compound from operators who plateau.
06

Capital Raise Strategy

For founders and operators who need to raise — what actually opens investors' checkbooks.
[ I'll help you build the confidence you need ]

Confidence in your

AI stack

business

customer engine