FAQs | Evan H Fisher

[ Over the last 5 years ]

I have answered over 12,000 emails from 8,500+ people.

As much as I love meeting interesting new people, the sheer volume has made it impossible to provide 1:1 feedback or advice via email.

So, I stopped doing that.

But, in an effort to be as helpful as I can be, I've put together my answer to the most common questions I receive.

How do I run ChatGPT Ads for my ecommerce or DTC business?

The short answer: differently than you run Google or Meta. The auction physics, targeting, and optimization loop are all different. Port the Meta playbook in and you'll burn $3K in 14 days and conclude the channel doesn't work. The quick answer: join the AI Ads Masterclass cohort.

How much budget do I need to test ChatGPT Ads?

$3K/month minimum for 60 days. Less than that doesn't generate enough data to optimize. If you can't deploy $3K/mo, you're not ready for scale yet — see the Foundations waitlist below.

How do I work directly with you 1:1?

You would start by seeing if we’re a good fit to work together – this tool should help you do that.

Who have you helped raise capital?

You can find the highlights here.

Will you promote my thing?

I don't promote anyone else's products or services. If you want to promote your brand or business to 1,000+ founders each week, you can do so through a newsletter sponsorship.

Is the AI Ads Masterclass right for B2B SaaS?

No. The Founders Cohort is built for DTC, ecommerce, and direct-responseservice businesses. B2B SaaS with 6-month sales cycles operates on adifferent attribution model — see the B2B Edition waitlist.

Can I use your video/article/social content?

Yes. Anything on this website is free to share. For YouTube, fair use applies - just don't make me look bad & it'll probably be fine. It would be nice if you could link back to the source if you choose to share it.

Will you be on my podcast?

I'm not doing many podcasts these days, but if you're interested in having me on, email my VA.

Will you speak at my event?

I rarely do public speaking, but if you're interested in having me speak, email my VA.

What's the difference between AEO (Answer Engine Optimization) andChatGPT Ads?

AEO is the organic discipline — getting cited as the answer inside ChatGPT, Perplexity, and Claude without paying (analogous to SEO). It's incredibly difficult, but critical for long-term success as a 6-24 month compounding game. ChatGPT Ads is paid placement — predictable, controllable, measurable inside 4 weeks. The Masterclass is the paid program to learn the repeatable system & best practices.

How do I create a winning pitch deck?

It’s not easy, but with a bit of work & strategy, you can build a highly-compelling pitch. Read, "How to Build a Winning Pitch Deck". While it focuses on tech company pitches, it's relevant to most type of businesses.

Should I quit my job to become a full-time founder?

I don't know. If you don’t have hundreds of thousands in the bank or enough revenue coming in to pay you a salary, then probably not.

If investors or willing to back you (with multiple 100s of thousand dollars), then you should discuss going all-in with them.

Alternatively, if you have existing consistent revenue that you can pay yourself a monthly salary, then consider taking it full-time.

But I'd strongly recommend getting traction first in either case.

Should I raise money from investors?

Not every business is perfect for venture capital, and there’s a big movement surrounding non-venture forms of investment.

Read “Should You Bootstrap Instead”

Can you look at my pitch deck / investor email / business?

I work with a select group of founders 1:1 through Unicorn Capital, but not beyond that.

How do I become better at pitching?

I would suggest reading
‍Pitch Anything
‍Influence and Pre-Suasion
‍The Presentation Secrets of Steve Jobs

‍If you’re looking to get better at pitching fast, that’s where I’d start.

Can you introduce me to someone at Eterneva, Stomp Capital, or one of your portfolio companies?

I don’t make intros to founders whose businesses I invested in.

Everything

you need

to know

I have answered over 12,000 emails from 8,500+ people.

Confidence in your

AI stack

business

customer engine