AI Ads Masterclass: ChatGPT Edition

This is not Google Ads with a ChatGPT skin.

Same word — "ads" — doesn't mean same channel. Comparing Google Ads to OpenAI Ads is like comparing organic apples to hybrid, sugar-enhanced, scientifically-bred orange trees.

The auction physics? Different. The targeting? Different. The optimization loop? Different.

Port the Google playbook in here and you'll burn $3K in 14 days and conclude the channel doesn't work. Yeah, don't do that.

The business owners who win the next 12 months learn the new operating system. The ones who don't, watch them eat.

CPC is $1.50 right now. It will not stay there.

[Chart: ChatGPT Ads avg. CPC, May 2025 → May 2026. Trendline projects $15 by Q2 2028.]

Every paid channel has the same arc. The business owners who learn first eat the ones who arrive late.

AdWords had it in 2007. Facebook Ads, 2015. TikTok, 2019. ChatGPT Ads is in that window right now. The auction has barely been touched.

[Watch: How ChatGPT Ads Compares to the 2007 AdWords Window →]

This is for you if:

This is NOT for you if:

Filters exist because the wrong fit wastes your time and mine. Yes on all four? Keep reading.

In 4 weeks you walk out with a working channel and a system to scale it.

Not a content library. A working channel.

A live ChatGPT Ads campaign — tracked, with a competitive teardown of your auction.
The SIAG architecture — your repeatable ad-group template. Build a new one in 10 minutes using Beacon.
The Sweep — your weekly optimization cadence. 30 minutes every Monday. Runs whether you're there or not.
The Scale-Up Decision Matrix — calibrated to your CAC and unit economics. Stop scaling on vibes.
The 90-Day Post-Cohort SOP — what to do every Monday for the 12 weeks after Cohort 1 ends.
The Quick Wins Hierarchy — where to deploy your first dollar. The question every founder asks first.
Anti-case-study breakdowns — every expensive mistake business owners are making on this channel RIGHT NOW. Real screenshots. Including the Purina deep-funnel landing-page mismatch.
Live feedback from me on your dashboard — not generic frameworks. Your actual auction. Your actual numbers.

The 4 weeks. The deliverables. The decisions you walk out with.

Tue Jul 7, 2026 · 12:00 PM ET · 2 hours

Week 1: The ChatGPT Ads Operating System

The auction physics. The CRS Zones map (Dumpster Fire / Painful Middle / Promised Land / The Moat). The Profitability Line — the ONE thing that decides whether your ads profit or lose money. SIAG architecture. The Quick Wins Hierarchy. The Purina anti-case-study on landing-page-to-intent-depth matching.

DeliverableYour first Tier-1 SIAG, built live on your own dashboard. Not mine.

Tue Jul 14, 2026 · 12:00 PM ET · 2 hours

Week 2: The Iteration Loop

Use your first 7 days of real data. Classify each SIAG (Winner / Loser / Undetermined). The 3 Pruning Rules. Beacon Live — 2 new SIAGs in under 10 minutes. Live ad-pruning audits on real dashboards.

Deliverable2 new SIAGs built. 1 underperformer pruned with documented reasoning. Sweep log #2 filed.

Tue Jul 21, 2026 · 12:00 PM ET · 2 hours

Week 3: The Scale-Up Decision Matrix + Landing Page Teardowns

The 3 scale-up failure modes (premature / vanity / unprotected). The 4-question filter. The LTV-based daily spend ceiling. 2–3 live Performance Teardowns on real student dashboards. Plus: live landing-page teardowns and rebuilds against your actual offer.

DeliverableYour filled-in Scale-Up Decision Matrix. One per active SIAG.

Tue Jul 28, 2026 · 12:00 PM ET · 2 hours

Week 4: Cross-Platform Attribution + The 90-Day SOP

Last-click undercounts ChatGPT Ads by 60–80% in early data. The 3 attribution models I use. UTM convention. 7-day-click + 1-day-view standardization across Meta, Google, and ChatGPT. Then: your 90-Day SOP.

DeliverableYour Cross-Platform Attribution Playbook + your filled-in 90-Day SOP.

Evan Fisher

Founder of Unicorn Capital. $5B+ raised for clients from a16z, Sequoia, SoftBank, Tiger, Khosla. #1 globally on Upwork in Finance. 2,000+ businesses advised across 16 sectors.

Real-world credibility, not creator credential. I've spent the last decade building the playbook for capital, growth, and channel architecture.

Full disclosure: I'm not a 20-year career media buyer. I'm a founder who builds systems. I've been watching this channel since OpenAI announced it — capturing screenshots, testing the auction, documenting what works and what burns money.

Don't take my word for it. 144K subs on YouTube. Vet the teaching style before you click apply: Evan Fisher YouTube →

Forbes · Inc. · Business Insider

30 founders. 4 weeks. Live with Evan.

Not a course. Not a content library. A working intensive.

Every Tuesday at noon ET: you bring your real dashboard. I audit it live. You build on screen. You leave with the week's deliverable shipped. Job done. Moving on.

4 × 2-hour live sessions on Zoom
Kajabi cohort community for between-session work
Replays in Kajabi within 24 hours
Viewer access to your ChatGPT Ads dashboard — mandatory. (Yes, mandatory.)
The Sweep cadence — 30 minutes every Monday. You log it in Kajabi.
Resource library: templates, SOPs, handouts, decks. Yours forever.

Founders Cohort pricing.

Recommended

$4,997

$2,497

Prepay in full — save $2,500

Non-refundable deposit. Sweep Guarantee applies (see below).

Prepay $2,497 →

$4,997

$1,600 + $1,600

$3,200 total — save $1,797

First payment today. Second fires 1 week pre-cohort (Tue Jun 30).

Reserve with $1,600 →

After June 19 — or when seat 30 fills — public price returns to $4,997. We will not extend.

Why enrollment closes June 19.

OpenAI Ads account approval takes ~12 days. To be ready for Week 1 (July 7), you have to apply within 48 hours of enrolling. Can't apply right away? No drama — defer to Cohort 2 at Founders pricing.

I care more about you succeeding than I care about your money. That's why this gate exists.

The Sweep Guarantee.

Three actions over 30 days:

Launch a campaign in the first 14 days.
Spend at least $1,500 over 30 days.
Run The Sweep cadence for 4 weeks.

Do all three and you'll have what you need to run ChatGPT Ads.

Don't have a working channel by day 30? I refund the difference between the deposit and your prepay.

Honest. Tied to action. Filters opportunists. Full terms: /refund-policy

Frequently asked.

Is this just Google Ads but for AI?

No. Same word ("ads") doesn't mean same channel. See Section 2. Different auction physics, different targeting model, different optimization loop.

Is this also about AEO (Answer Engine Optimization)?

No. AEO is the organic discipline — getting cited as the answer inside ChatGPT, Perplexity, and Claude without paying. Critical infrastructure. Longer game though — 6 to 24 months to compounding results. This cohort is paid placement: predictable, controllable, measurable inside 4 weeks. Separate AEO program launches 2027. Founders alumni get first access. AEO waitlist →

How much budget do I need?

$3K+/month. Anything less doesn't generate enough data to optimize.

I'm a service business — can I still join?

If you have a documented lead-gen funnel and meet the budget threshold, you'll go through manual review. If not — B2B Edition waitlist.

What if I can't make a live session?

Replays in Kajabi within 24 hours. The Sweep cadence plus community discussion fills the gap. But: the live audits are the marquee value. Try not to miss more than one.

What's the Council tier?

Future Q1 2027 mastermind for Masterclass alumni. Application-only, $10–15K quarterly. Don't worry about it until after you've graduated Cohort 1.

Can I get a refund?

See the Sweep Guarantee.

I don't have an OpenAI Ads account yet — should I still apply?

Yes. Apply for your OpenAI Ads account within 48 hours of enrolling. Approval takes ~12 days. The cohort timing is built around this gate.

The AI Ads Masterclass