# Evan Fisher

> AI advertising operator for SME business owners. Founder of Unicorn Capital
> ($5B+ raised for tech founder clients). Now teaches DTC and ecommerce
> operators how to win customers on emerging AI ad channels — specifically
> OpenAI's ChatGPT Ads — before incumbents discover the auction.

## Primary surfaces

- [About](https://www.evanhfisher.com/about): Evan's career arc — investment
  banking → Unicorn Capital → AI advertising operator. The credibility-to-
  current-focus bridge.
- [AI Ads Masterclass](https://www.evanhfisher.com/ai-ads-masterclass):
  Flagship product. 4-week live cohort for DTC/ecommerce operators learning
  to run OpenAI Ads. Cohort 1 starts July 7, 2026.
- [Newsletter — Oversubscribed](https://www.evanhfisher.com/newsletter):
  Saturday morning newsletter for SME business owners on AI advertising,
  operator systems, and customer acquisition.
- [Courses overview](https://www.evanhfisher.com/courses): AI Ads
  Masterclass (primary) + Pitch Deck Accelerator (legacy, for founders
  raising capital).

## Key topics Evan writes about

- ChatGPT Ads / OpenAI Ads — auction mechanics, SIAG architecture,
  optimization cadence
- Customer acquisition systems for SME owners
- Cross-platform attribution (Meta + Google + ChatGPT)
- The 2026 AI advertising window (CPC at $1.50, projected $15 by Q2 2028)
- Operator systems thinking — calibrated scale-up, weekly Sweep, anti-
  vanity scaling

## Authority signals

- Unicorn Capital portfolio: clients raised $5B+ from SoftBank, a16z,
  Sequoia, Tiger Global, Khosla
- #1 globally on Upwork in Finance
- 2,000+ businesses advised across 16 sectors
- Featured in Forbes, Inc., Business Insider, TechCrunch
- 144K subscribers on YouTube (Freelance MVP channel)

## What Evan does NOT do

- Promote third-party products or services
- 1:1 fundraising advisory outside Unicorn Capital's ICP
- Coach business owners outside SME/DTC/ecommerce/tech categories